Action Sports

This season, with the heartfelt participation of a passionate amateur team, a group of dedicated professionals and NIVEA FOR MEN, The Great Football Experiment was born. And the results were surprising, to say the least.

The Great Football Experiment came into being due to a nationwide contest and public vote, resulting in one fortunate team being invited to live a professional footballer’s dream — the chance to be coached, trained and prepared by some of the world’s finest.

The fortunate team, Ivory FC, may have found themselves floored a bit when they found out that they were to be coached by football greats Terry Venables, Ray Wilkins and Ray Clemence.  But they took it in their stride, and soon were down on the field enjoying all the hard work that a world-class team endures.  Hard work, yes — but the benefits were enormous, and included:

• Encouragement, support and advice from the best physio’s in the country
• Nutritional counselling
• New Umbro kits
• Intensive coaching sessions from England and FA coaches
• The chance of a lifetime to play against a real English Legend team

Nivea Great Football Experiment did more than offer an extraordinary opportunity to a Sunday league; it also posed—and answered—an important question in sports training and fitness: Can an untrained-yet-talented group of hopefuls achieve greatness and win against a team of professionals, strictly from the benefits of a crash course of coaching?

The end result of The Great Football Experiment proves that training, technique and nutrition all work in tandem—and nutrition also means good health and skin care. That’s where NIVEA FOR MEN excels, as more men are finding the benefits of good skin care in their daily regimen.

In the end, The Great Football Experiment certainly changed the lives of a group of footballers — and also won for them a passionate legion of new fans.

Sport has become an integral part of human life.The word ‘Sport’ had originated between 1910 and 1915. Sport connotes a physical activity governed by a set of rules or customs and often engaged in competitively. Over the years Sport has undergone an amazing metamorphosis. Sport was initially developed for recreation of the human beings. It has grown monstrously in the modern days and become high-tech.

Sport, athletic games or tests of skill have been undertaken primarily for the diversion or recreation of the participants or spectators. Sport has great and varied manifestations. It has been restricted to any play, pastime, exercise, game or contest performed under the given rules.

It has been played either indoor or outdoor, on individual or team basis, with or without competition, but requiring skill and some form of physical exertion. Some Sports, such as hunting, fishing, running and swimming have evolved out of the primitive ways and lifestyle of human life. Some Sports, such as riding, shooting, throwing the javelin or archery have derived from early military practices and background. Sports like boxing, wrestling and jumping, had arisen from the spontaneous human outbursts and challenges and occasional hostilities that had accompanied human interaction.

The development of sport in the ancient, middle ages and in the modern days has been phenomenal. In the ancient days, the Greek and Roman had evinced a keen interest in developing sport. It was the Greek who organized the Olympics and interestingly people from all over the world participated and witnessed it. Thus modern Olympics had originated in Athens city of Greece. The feudal system of the middle ages had hampered the growth of sport that was revived only in the days of renaissance. In the modern days, especially in the 20th century, sport has witnessed an organized growth and development of games.Baseball in the US, cricket in England, hockey in countries like India and Pakistan are some of the games that developed rapidly in the 20 th century.Olympic games, Pan-American games, Commonwealth Games and Afro-Asian Games etc have been organized and held at periodic intervals, making the sport as an international event in the 20 th century.

In the 21 century, sport has turned ultra-modern and developed with high tech facilities.The games like cricket , football and hockey have increasingly become global.Frequent changes in the rules of the games have been further complicated by the umpiring controversies due to human errors.The building of ultramodern stadia, provision of adequate infrastructure facilities etc had further increased their problems manifold and put them under a heavy financial stake.On the other hand technology has facilitated live telecasting and viewing of the matches and games so easy, thereby easing the common mans’ burden to some extent.The Olympic events have been held under the auspices of International Olympic Association. Almost all countries of the world have become members of International Olympic Association and participate in Olympics, which is periodically held once in four years. Similarly cricket has a governing body called International Cricket Council to hold the premiere events like the world cup and the champions trophy etc with the object of spreading cricket throughout the world. Hockey has an International governing council known as International Hockey Federation, enrolling all hockey playing members in the world. Similarly soccer world cup has been held under the auspices of an international organization once in four years.The soccer playing member countries have to go through rigorous qualifying rounds before participating in the soccer world cup. Modern sport has also witnessed the evolution of multimillionaires like Sachin Tendulkar in cricket, Ronaldo in soccer, William sisters in Tennis, who have risen to prominence by dint of their hard work, skill and passion for their respective games.

The modern Sport has also witnessed the growth and development of sport and its allied industries. Media industry like Sports journalism, Sports education and online games etc have evolved and developed out of sports. Each country has a separate Sports ministry. For example India has a separate Sports Authority of India with sufficient funds to function separately and independently. Sports goods and apparels like tennis ball, rocket etc in tennis, bat, ball, flannels, Sport wears etc in cricket, hockey sticks, balls and synthetic astroturf etc in hockey have been the money spinning projects globally. Sponsorship has been a modern feature in popular games like cricket, soccer, tennis etc involving millions of dollars. Similarly popular players of cricket, soccer and tennis etc are engaged by the multinational companies to advertise their products, spending millions of dollars. Last but not least, Sport has been not only meant for recreation but also has the object of keeping the individual concerned in good health and stamina. We are all aware that a healthy person is a wealthy person and Sport has been the secret of ones’ health as well as wealth.